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2010 Soccer World Cup that will be held in South Africa.
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South Africa was awarded the honour to host the biggest event in sport.
A lot has been said about the benefits of South Africa hosting the 2010 soccer
world cup but in some instances the information has been over-zealous and
misleading.
Grant Thornton's tourism, hospitality and leisure consulting group conducted
the economic impact assessment which formed part of the SAFA bid documentation.
Although the news is all good, these are some key facts you should be aware
of:
- All the direct and indirect spending before and during the event
will support the equivalent of 159 000 annual jobs. Some of these
jobs already exist and this event will go a long way to sustaining
them but many new temporary jobs and some new permanent jobs will be
created.
-
-
The gross contribution to GDP of R21.3 billion over the
pre-event and event period, includes direct expenditure of R12.7 billion
plus the multiplier effect of the total indirect impact on the rest of
the South African economy. Of this, a significant portion will be an
addition to GDP in the year of the event.· All figures quoted
are in inflated 2010 terms.
-
Although 2.72 million tickets will be sold, this is not
the amount of tourists expected in South Africa.This figure is split
over local and foreign spectators, all of whom will watch more than one
match. The economic impact is based on 190 000 overseas visitors watching four matches each and
43 000 African visitors watching three matches each. In addition 100 000
domestic tourists will watch two matches each and 1.1 million local spectators
will watch an average of 1.5 matches each.
-
Foreign tourists are not expected to stay for the whole 33 day event
so an average stay of 15 days is used in the calculations.
-
In addition to the 190 000 overseas spectators,
there will also be;
- 32 teams with an average entourage of 50 people per team
- 10 500 international mediao 5 000 international VIPs
- 500 FIFA officials
-
South Africa will be able to cope with this number of
visitors. The country already receives more than 190 000 overseas
visitors as well as 30 000 African air arrivals in peak months.
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